浓言蜀味 活化历史 文创今用
NY CULTURE & CREATIVITY: Shu-styled Products
Rejuvenation and Innovation of Tradition
Beauty of Ancient Shu and Modern Chengdu
Fusion of Tradition and Fashion
With a history of over 4500 years, Chengdu has fosteredTianfu culture featuring"innovation and creation, elegance and fashion, optimism and inclusiveness, and friendship and commonweal", which is the well of Chengdu’s energy and characteristics both in the past and at present. There are not only Shu Satin and Shu Embroidery, Sichuan Opera, Sichuan tea and Sichuan cuisine, but also famous Three Kingdoms culture, Panda and the ancient Shu cultures. All those cultural and natural resources offer Chengdu diverse and abundant inspiration for cultural and creativity industry.
When developing Shu-styled Cultural and Creative Products’, NY focuses on the combination of current lifestyles and the urban life aesthetics, actively integrates historical and cultural resources,as well as highlights features and advantages of Tianfu Culture.From perspectives of history, life, aesthetics, and practicality, NY extracts elementsthat can forms cultural consumption, and builds IP brandingsystem of vivid and unique Shu-styled products and cultural creativity. Among them are a number of outstanding original cultural creativity such as Wu Ming Tang, Su Yan Tang, Yanzi, Fu Bao Cup, Shell Porcelain, and Ceroplastic Hibiscus.