浓言蜀味 活化历史 文创今用
言古蜀之味 言成都之美
与潮流同行 与艺术同行
具有4500年以上文明史的成都，孕育出了创新创造、优雅时尚、乐观包容、友善公益的天府文化，成为成都古今保持充沛活力和优越个性的力量源泉。在成都，不仅有蜀锦、蜀绣、川剧、川茶、川菜，还有享誉全球的三国文化、古蜀文明和熊猫文化。这样的历史文化与自然资源，正是成都文创丰富IP的源泉。
浓园“浓言蜀味”文创产品开发过程中，重视结合当下人们的生活方式、城市生活美学，将历史文化资源活态利用，突出天府文化的特质和优势。从历史、生活、美学、实用角度出发，提炼文化消费元素，打造IP提升品牌，形成立体、独特的“蜀味”文博文创的产品、文化体系。其中有物名堂、素言堂、言子将、福报杯、贝瓷、蜡艺芙蓉等一批优秀的原创文创产品。
NY CULTURE & CREATIVITY: Shu-styled Products
Rejuvenation and Innovation of Tradition
Beauty of Ancient Shu and Modern Chengdu
Fusion of Tradition and Fashion
With a history of over 4500 years, Chengdu has fosteredTianfu culture featuring"innovation and creation, elegance and fashion, optimism and inclusiveness, and friendship and commonweal", which is the well of Chengdu’s energy and characteristics both in the past and at present. There are not only Shu Satin and Shu Embroidery, Sichuan Opera, Sichuan tea and Sichuan cuisine, but also famous Three Kingdoms culture, Panda and the ancient Shu cultures. All those cultural and natural resources offer Chengdu diverse and abundant inspiration for cultural and creativity industry.
When developing Shu-styled Cultural and Creative Products’, NY focuses on the combination of current lifestyles and the urban life aesthetics, actively integrates historical and cultural resources,as well as highlights features and advantages of Tianfu Culture.From perspectives of history, life, aesthetics, and practicality, NY extracts elementsthat can forms cultural consumption, and builds IP brandingsystem of vivid and unique Shu-styled products and cultural creativity. Among them are a number of outstanding original cultural creativity such as Wu Ming Tang, Su Yan Tang, Yanzi, Fu Bao Cup, Shell Porcelain, and Ceroplastic Hibiscus.
