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让传统穿越时代
将艺术还原生活

Let the tradition through the all time
Restore art to life

言子将

Yanzi

言子将系列产品,用时下流行元素,结合成都在地文化特色,加以与时俱进的表达手法,打造了一套以三国人物为主的IP形象——卖保险的刘备、搞嘻哈的诸葛亮、炒股的关羽、大厨张飞。

目前,产品开发了充电宝、服装、陶瓷杯等成都言子系列文创产品,并开发了五仁、豆瓣、牛肉、拌料四款纯手工无添加剂的环保酱料。言子将系列产品体现了成都音乐之城、美食之城、财富之城、创业之城的特色,传达了成都的休闲文化。



The series of products which combined Chengdu's local cultures as well as current fashion and expression is a set of IP images based on the Three Kingdoms characters. They are Liu Bei who now are created as insurance seller, Zhuge Liang as rapper, Guan Yu as fond of stocks, and Zhang Fei as cook. NY developed from this IP a series of Chengdu Yanzi products like power bank, clothing, ceramic cups, four kinds of handmadepaste without additives.

This series embody the characteristics of Chengdu: City of Music, Food, Fortune and Entrepreneurship. 



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产品名称:天艺手工豆瓣酱

配料表:鲜红美人椒、脱脂大豆、食用盐、菜籽油、姜末、花椒、八角


产品名称:天艺香辣牛肉酱

配料表:牛肉、红油、豆瓣酱、干辣椒、韩国辣椒面、去皮花生米、芝麻、香料、食盐、鸡精、味精

产品名称:天艺五仁酱

配料表:去皮花生米、去皮胡豆办、瓜子仁、芝麻、豌豆、植物油、辣椒面、花椒面、香料、食盐

产品名称:天艺婆婆鸡调料

配料表:红油、鸡精、味精、酱油、香醋、香油、耗油、白糖、芝麻、豉油、食盐

食用方法:开盖即食,亦可佐食米饭面条,烹饪调味。

保质期:30天


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